We are seeking a passionate Senior Data Scientist to join a thriving fintech, report directly into the Head of Analytics. You will join a friendly and talented to lead the application of data science and modelling within marketing and digital domains to support actionable strategies.
Work with passionate and visionary leaders that will guide you and help you take your career to the next level!!
Benefits:
- Healthy Salary Package and Bonus
- Hybrid & very flexible working environment
- Structured Career Growth in a dynamic, greenfield environment
Role
- Scaling our insights and marketing automation: Partner with Marketing & IT to integrate insights and models directly into our digital marketing processes, platforms and tools.
- Working with Marketing to optimise acquisition and conversion to key growth and value metrics such as Customer Lifetime Value, CAC, and market share.
- Identify and customise customer segments to boost engagement and conversion and assist our marketing and digital teams with audience management & activation and journey design.
Experience needed:
- A minimum of 4 years of experience working with large data sets, complex models and experience applying them to business problems.
- 2 years of working with Marketing teams on Above-the-line digital lead acquisition.
- Advanced proficiency in SQL, and Python including scikit-learn.
- Experience with digital data sets including Google Analytics, as well as Paid Search & PPC data and platforms such as Google Ads, Bing Ads, Instagram, etc.
- Solid exposure to Digital Campaign management, including SEM and SEO, campaign creation, ad performance optimization, and what happens after the click.
- Bachelor’s or higher degree in an applied-statistics field (Business, Psychology, Finance/Actuarial, Business Analytics, etc.).
- A strong documentation ethic with clear & concise business writing skills.
- Open minded culture – we are open to applications from Analysts, Data Analysts, Data Scientists but you must have experience with Above-the-line digital lead acquisition.
Bonus skills:
- Practical experience with campaign bid strategy automation.
- Exposure to marketing mix, segmentation, and multi touch attribution models
- Visualization skills in PowerBI, Tableau or similar.
- AWS Sagemaker and Lambda experience.
Please Apply today to avoid missing out!!
Or for a confidential discussion please text Anna-Maria on 0426 503 822 and I will get back to you.
