How does video recruitment benefit businesses?

One of the most important aspects of being a recruitment agency in 2018 is understanding which aspects of the industry can be improved through the use of new technologies. Here at The Recruitment Company, we believe that video is one of the very best ways to modernise and update the hiring process. 

While lots of the benefits of video relate to candidates - such as the ability to showcase more personality than with a standard CV - the medium can also be incredibly useful for businesses. In this article, we'll be exploring a few ways that innovative video recruitment products can help companies of all shapes and sizes that are looking to fill a position. 

1. Save time

Perhaps the most obvious benefit to using video during the recruitment process is the ability to get through applications faster and more efficiently, as wading through countless CVs and cover letters can take up a huge amount of time.

Not only does this means it takes longer for your organisation to identify - and subsequently interview - the best candidates from the pool, the knock-on effects can include everything from reduced productivity in other areas of a business to potentially missing out on top applicants who aren't willing to wait around. In the hyper-competitive IT and technology industry, and particularly specialty areas such as cybersecurity or UX design, the head start video provides makes it far more likely you'll secure the best employees.

2. Better sense of personality

Of course there's no point using video in recruitment if all it does is help you get through applications faster. It's just as important for the medium to provide businesses with a great sense of each candidate - not just in terms of their skills, but how well they'll fit in with an existing company culture. 

After all, it's often pretty obvious once you meet a candidate whether or not they'll be a good addition to your team. This is another reason video works so well, as it allows an applicant's personality to really shine through, meaning it's easier to make an informed decision of who to progress with. 

3. Easy candidate comparison 

While visual CVs often focus heavily on videos of the candidate themselves, many of the available platforms also use innovative graphs and diagrams to highlight what a potential employee brings to the table in a far more readable form than traditional resumes. 

For businesses, this is a great advantage, as it's easier to look at a set of skills graphs side-by-side and use that information to decide who's the best fit for a particular role. Like the sense of personality that you get from a video, this information can't be disguised by flowery language or the omission of any key data, making it possible to select candidates based on them as a person and an employee - rather than as a CV writer. 

4. Attract better talent

While video is most often used by candidates during the recruitment process, there's no reason companies can't also make use of the technology to show off their vacancies and attract the best pool of talent possible. This is where a platform like The Recruitment Company's Job Dashboard comes into play, allowing vacancies to be clearly displayed, and include everything from company culture videos and role requirement graphs through to fun facts about your organisation. 

As a business, these sorts of benefits can make or break your hiring processes, and it's vital to work with a recruitment agency that understands the power of video recruitment and other new technologies. To find out more about our innovative Video Dashboard, contact The Recruitment Company today.

By Geoff Millar